portfolio
I have worked on a number of direct marketing design assignments in my career. Below is an assorted collection of work from my portfolio. If you like what you see please feel free to get in touch with me for your own design projects.
+ banner design
+ website design
+ e-mail design
long life cocktail: This banner is a sample of my Flash Animation skills. I took a stock heart graphic and turned it into a visually striking animation.
morph animation: One of the strongest converting Hydroderm™ banner ads, this was the original morph animation now seen in the beauty ad space.
calculator debt genie: Utilizing the high CTR interactivity provides, I illustrated a calculator and made it interactive to help drive traffic to the landing page.
red snowflakes: The persistent snowflake animation and red color helped this banner stay as a control for Tripeptinon™, long into the spring season.
bodyshape mascot: This banner suite was one of my first controls. I illustrated the artwork from a stock photo to provide a more eye catching effect.
chubby morph: Having a powerful animation is key to a successful banner. These morphing tummies generate that WOW Factor for a strong CTR.
movie slider: The interactive controls on this banner, and its powerful PhotoShop visualization, drove up the CTR to make it the long standing control.
mirror mirror: This sample is a demonstration of my ActionScript abilities - the opening and closing of the mirror is done through pure ActionScript.
eye serum women: This banner ad is a demonstration of my PhotoShop skills. I aged each stock image to create a realistic "before and after."
spring coupon: The page turn animation grabs your attention while the coupon factor provides a sense of urgency. This created a control banner ad.
mommy morph: Utilizing my Photoshop skills, I was able to render a morphing cellulite animation that became a strong control for BodyShape™.
nancy quote: I delayed the main animation, so that it starts when other content is becoming static. This increased conversion and created a control.
bedhead: This banner ad is an example of both my Photoshop and ActionScript skills. The star script is hand coded, and the aging was illustrated by me.
talking head: Finding the perfect stock art, I was able to generate an eye catching "before and after," image that generated a high CTR.
red pencil: This banner ad for Perricone MD is an example of my ActionScript skills; the eraser and eraser fleck script was hand coded.
pink blowout sale e-mail: Multiple CTAs with large discount callouts made this ad the control for the First Impression straight sale offer.
eye peel e-mail: An important facet of e-mail design is being able to layout an e-mail that works when the images are disabled. To keep its message visible, this design is less than the standard 550 pixels high so that HTML copy can fit in the space below.
debt free e-mail: This debt e-mail was designed for lead generation so its message had to be easily and quickly understood with a clear CTA.
newsletter e-mail: We had a number of e-mail drops coming, so I designed this template, which was easily repurposed for our different products.
reviteyes control e-mail: This sample was designed to stand on its own, in case the images were disabled. Over time it remained one of the control ads.
meredith control e-mail: Picking the right stock photography and knowing how to manipulate it is an important part of beauty space marketing.
red snowflake e-mail: Nothing is more fun than being able to design for the holidays; and out of this e-mail campaign a control banner suite developed.
scaley lips e-mail: After looking at our marketing from a new angle, I thought of an inventive graphical representation to help increase CTR.
perricone md control landing page: Walking a fine
line between direct marketing and maintaining brand respectability, this page became the leading control.
line between direct marketing and maintaining brand respectability, this page became the leading control.
striation control landing page: With motivating CTAs and clear messaging, this page became the companies best selling site within a week.
bodysolution control landing page: Brainstorming with my Creative Director, I refined his ideas into a highly converting landing page.
everclear brand site: I was provided the artwork for this brand site and it is an example of my CSS, PHP, and JQuery abilities.
mercatis media: Mercatis Media's website is an example of my CSS, PHP, and JQuery abilities. This is a redesign of an existing website to enhance clarity.
livea landing page: This is a good example of my ability to take raw data (Word doc's & statistics) and convert them into a visually stimulating landing page.
cart system redesign:I examined and redesigned an existing cart system to help improve conversions. The resulting layout became an industry standard.
radical skin care landing page: I was able to help this brand convert by including new charts & graphs, along with an interesting study on form construction.
©2011 Opal Ink
contact :: ekshaules@gmail.com :: 858.449.8022



